Minimum Order Quantity (MOQ) – Working with Supplier Limits

Suppliers often set a minimum order quantity (MOQ). Here’s how to work with it.

What Is MOQ?

The smallest quantity a supplier will sell in one order. E.g., “Minimum 1 carton” or “Minimum ₹5,000 order.”

Why Suppliers Use MOQ

  • Efficiency – Fewer small orders to process
  • Logistics – Full truck/carton loads are cheaper
  • Margins – Small orders are less profitable

Tips for Shop Owners

  1. Combine orders – Order less frequently, larger quantities
  2. Share with other shops – Pool orders to meet MOQ
  3. Negotiate – Ask for lower MOQ for fast-moving items
  4. Plan stock – Ensure you have space and cash for larger orders

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